Privacy Policy
Last updated: July 22, 2025
Overview
theory respects your privacy and is committed to handling personal information in a careful, transparent, and responsible way. This Privacy Policy explains how theory may collect, use, share, protect, and retain information when you visit our website, browse products, create an account, place an order, subscribe to email communications, or contact us.
By using the theory website, you acknowledge that your information may be handled as described in this Privacy Policy. Please review this page carefully and contact us if you have questions about our privacy practices.
Information Collected
We may collect information that you provide directly to theory, information related to your purchases, and information collected automatically when you use the website.
- Contact details, such as your name, email address, billing address, shipping address, and other information you choose to provide.
- Order details, such as products purchased, order history, delivery information, transaction status, and related customer service messages.
- Account information, such as login details, saved preferences, account activity, and information used to manage your account.
- Payment-related information needed to process your purchase through PayPal, Stripe, or credit card payment services.
- Website usage information, such as pages viewed, products viewed, search activity, device information, browser type, IP address, and cookie-based interactions.
- Marketing preferences, including whether you subscribe to receive emails from theory or update your communication choices.
How Information Is Used
theory may use personal information for business and website purposes connected to operating the store, serving customers, improving the shopping experience, and communicating with you.
- To process, confirm, fulfill, and manage orders.
- To provide order updates, customer support, account assistance, and responses to inquiries.
- To manage your account, saved preferences, cart activity, and website features.
- To personalize and improve the website, product presentation, and shopping experience.
- To detect, prevent, or address fraud, misuse, unauthorized activity, or technical issues.
- To send marketing emails when you have subscribed or otherwise agreed to receive them.
- To comply with applicable obligations, resolve disputes, and enforce store policies.
Order Processing
When you place an order with theory, we collect and use the information needed to process the transaction, prepare your items, arrange delivery, provide order updates, respond to order-related questions, and maintain purchase records.
Order information may include your name, email address, billing details, shipping details, purchased items, order notes, and related communications. You are responsible for providing accurate and current information when placing an order or updating your account.
Payment Information
Payments on the theory website may be processed through PayPal, Stripe, and credit card payment services. Payment information is used to authorize, process, confirm, refund, or otherwise manage transactions.
Full payment card details are handled through the applicable payment processor. theory does not ask you to send complete credit card numbers or sensitive payment credentials by email.
Cookies and Analytics Tracking
theory uses cookies and similar tracking technologies to support website functionality, remember certain preferences, maintain cart and checkout features, understand website traffic, measure performance, and improve the shopping experience.
Cookies and analytics tracking may collect information about your browser, device, pages visited, products viewed, referring pages, general location signals, and interactions with the website. Some cookies are necessary for the website to function properly, while others help us understand how visitors use the site.
You may be able to manage or disable cookies through your browser settings. If you disable certain cookies, some website features, including cart, checkout, account, or preference features, may not work as intended.
Email Marketing
If you subscribe to theory email marketing, we may use your email address and related preference information to send updates about products, promotions, offers, store news, and other marketing communications.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us. Transactional emails, such as order confirmations, shipping updates, return updates, account notices, or policy-related messages, may still be sent when needed to manage your account or order.
Service Providers
theory may share limited personal information with service providers that help operate the website and provide store-related services. These providers may assist with payment processing, order fulfillment, shipping support, website hosting, customer service, fraud prevention, analytics, email delivery, and other operational functions.
Service providers are expected to use personal information only as needed to perform services for theory and not for unrelated purposes. We may also disclose information if required to comply with applicable obligations, protect rights, prevent misuse, or respond to lawful requests.
Data Security
theory uses reasonable safeguards intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include technical, administrative, and organizational measures appropriate to the type of information involved.
No method of online transmission or electronic storage is completely secure. For that reason, we cannot guarantee absolute security. You should keep your account login details confidential and avoid sharing sensitive account or payment information through unsecured channels.
Data Retention
theory retains personal information for as long as reasonably needed to provide services, fulfill orders, manage customer relationships, keep business records, resolve disputes, prevent fraud, comply with applicable obligations, and maintain the website.
Retention periods may vary depending on the type of information, the purpose for collection, and the nature of your relationship with theory. When information is no longer needed, we may delete, de-identify, or archive it in accordance with our business practices.
Customer Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information. These rights may include the ability to request access to personal information, ask that inaccurate information be corrected, request deletion of certain information, object to or limit certain processing, or withdraw consent where processing is based on consent.
You may also unsubscribe from marketing emails at any time. To make a privacy request, contact theory at [email protected]. We may need to verify your identity before completing certain requests.
Children’s Privacy
The theory website is intended for general audiences and is not directed to children. We do not knowingly collect personal information from children. If you believe a child has provided personal information to theory, please contact us so we can review the request and take appropriate action.
International Users
Because online stores may be accessed from different locations, personal information may be processed, stored, or transferred outside the place where you live. When you use the theory website or provide information to us, you understand that your information may be handled in locations where privacy rules may differ from those in your region.
We take reasonable steps intended to handle personal information consistently with this Privacy Policy when information is processed by theory or by service providers working on our behalf.
Third-Party Links
The theory website may contain links to third-party websites, tools, payment pages, or services. These third parties operate under their own privacy practices and policies. theory is not responsible for the privacy practices, content, or security of third-party websites or services.
We encourage you to review the privacy policy of any third-party website or service before providing personal information.
Policy Updates
theory may update this Privacy Policy from time to time to reflect changes in our website, business practices, technologies, or privacy requirements. Updates will be posted on this page, and the “Last updated” date will be revised when the policy changes.
Your continued use of the website after an updated Privacy Policy is posted means you acknowledge the updated policy.
Contact Information
Questions about this Privacy Policy, privacy requests, or email marketing preferences may be sent to theory at [email protected].
This Privacy Policy applies to personal information collected through the theory website and related store interactions. Additional store policies may apply to orders, payments, shipping, returns, promotions, or account features.
